PR fail (Update: Followed by social media win!)

Kenneth Cole — the designer himself, as indicated by the “-KC” — tweeted this this morning:

He even customized his bit.ly link to be “bit.ly/KCairo!” Aghhh! This was, not surprisingly, followed by a barrage of disgust from those with brains. A tiny sampling:

And a couple hours after the initial tweet, the mea culpa:

UPDATE: Good LORD, this was fast: Introducing @KennethColePR:

Brilliant.

UPDATE 2: Early Thursday afternoon, Kenneth Cole posted the following apology on his Facebook page. Love the first response:

3 comments

  1. My possible favourite:

    People in Auschwitz: feeling like a star? You’ll like it in our new Nazi-approved spring line-up.

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